What if your next great business relationship started at an awards night?
Birmingham Excellence Award brings together ambitious businesses, entrepreneurs, leaders and organisations with stories worth celebrating. Sponsorship lets your organisation become part of those conversations: before the ceremony, in the room, and long after the final award has been presented.
Not simply another logo. Not simply another table. A chance to be seen, heard, remembered and connected.
If sponsorship worked really well for you, what would it achieve?
Pick the one that sounds most like you. We'll take it from there.
Don't start with our package. Start with your objective.
Tell us who you want to reach, what you want to achieve and what you want your brand to be known for. We'll suggest sponsorship routes around those priorities, and say why.
- Every question can be skipped
- Budget comes last, and only if you want to share it
- No email needed to see your options
What are you hoping to achieve?
Choose any that apply.
Who would make this sponsorship worthwhile for you?
Tell us who matters, and we'll show you the opportunities that put you in front of them.
Not a logo. An outcome.
Be seen
Put your organisation alongside the businesses and people being recognised for what they have achieved.
Be heard
Where it fits, contribute expertise to conversations that matter to the awards community.
Be remembered
Create experiences, content and moments people associate with your brand.
Be connected
Meet people worth knowing, rather than simply collecting contacts.
Be relevant
Align with the industries and communities that matter to your organisation.
Stay in the conversation
Look beyond awards night towards relationships that last.
Don't sponsor a night. Build a journey.
Before the room
Help people discover your brand.
Inside the room
Become part of the experience.
After the room
Keep the relationship moving.
Beyond the awards
Where it makes sense, relationships that continue.
Start with the outcome, then the mechanism
Each opportunity is described by what it helps you achieve, with what's typically included underneath. Every package is shaped with you and depends on availability for the season.
Own the awards
Headline Sponsor
Your name alongside the awards themselves, from the first campaign to the last winner story.
- Title association across the campaign
- Presence throughout the ceremony
- Hospitality for your guests
- Content and PR across the season
Be part of the moment
Ceremony Sponsor
Associate your brand with the evening itself, the moment winners walk on stage.
- Brand presence at the ceremony
- Mention from the stage
- Guest places
- Photography of the night
Start the conversations
Drinks Reception Sponsor
Host the part of the evening where guests meet, talk and relax before the awards.
- Branded reception
- Opportunity to welcome guests
- Guest places
- Photography of the reception
Relationship building
Networking Sponsor
Bring customers, prospects and partners together around the awards, in the room and beyond it.
- Networking moments under your name
- Introductions where they make sense
- Guest places
Look after your people
Table & VIP Hospitality
A shared evening to thank customers, reward your team or bring prospects closer.
- Table or VIP places
- Premium seating
- Your brand at your table
- Photography of your guests
Thought leadership
Stage & Thought Leadership Sponsor
Where it fits the programme, contribute expertise to the conversations the awards community cares about.
- Speaking or panel slot where appropriate
- Presenting an award
- Interview or article
- Content for your own channels
Stories people read
Content Sponsor
Put your brand behind the stories of nominees, finalists and winners.
- Association with awards stories and interviews
- Video or article series
- Content you can reuse
Digital visibility
Digital Sponsor
Position your brand alongside awards content throughout the campaign, online and in inboxes.
- Placement alongside awards content
- Inclusion in campaign emails
- Social association
Community positioning
Community Sponsor
Show your commitment to the businesses and people the awards celebrate.
- Association with community recognition
- Presence at the ceremony
- Stories you can share
A first step in
Supporting Sponsor
A simple way to be part of the awards and meet the people in the room.
- Attendance and networking access
- Listing as a supporter
Not sure which route fits?
Want your brand associated with a particular industry?
Have an idea we haven’t listed?
Ready when you are
Not everyone is ready to talk today. Take whichever next step suits you.
Interested
Ready to talk
Want something bigger than one awards night?
Could we do both? Yes.
Some organisations build a stronger relationship by combining sponsorship with their own expertise, services, content, community or technology, over more than one season.
What are you really looking to do?
Trust & independence
Sponsors support the awards. Judges decide the results.
Sponsorship never influences judging, finalist selection or winners. It never buys editorial coverage or a creator's endorsement.
What your sponsorship includes (visibility, hospitality, content, timings and how you are credited) is agreed with you in writing before anything is committed.
We don't promise audiences, leads or returns we can't stand behind. That independence is exactly what makes the association worth having.
Exploring?
Register sponsorship interest
Short and fast. Anything you told the page above comes with it.
Ready?
Create my sponsor profile
Six short steps: outcome first, investment last.
What sponsors ask before they commit
How much does sponsorship cost?+
It depends on what you want to achieve and how you want to be involved. The indicative bands in the profile are a guide; a proposal is built around your objectives, and nothing is committed until you agree it.
Is sponsorship the same as partnership?+
No. Sponsorship is an investment in visibility, association and hospitality; partnership is about what you bring and the value created both ways. Some organisations do both, and neither requires the other.
Can we sponsor a single award category?+
Yes. Category sponsorship has its own page, where you can find the categories that fit your brand.
Does sponsorship influence judging or results?+
Never. Sponsors support the awards; independent judges decide the results. Sponsorship also never buys editorial coverage or a creator endorsement.
What will we get?+
What your sponsorship includes is agreed with you in writing. We don't promise audiences, leads or returns we can't stand behind.
Can we sponsor more than one award show, or for longer?+
Where it makes sense, yes. Tell us in your profile and the team will build the options with you.
What happens after we register or create a profile?+
The team reviews what you want to achieve and the sponsorships it suggested, then comes back with ideas built around them.
Know an organisation?
Who came to mind while you were reading this?
A brand that wants to be seen with ambitious businesses, a firm looking to host clients, a company that belongs in the room. Send them this page.
The right sponsorship should start with a conversation, not a price list.
Tell us what you're trying to achieve, and we'll explore whether there's a relevant way to make Birmingham Excellence Award part of it.