You already know people worth knowing. Help make sure their stories don't go unnoticed.
Great people don't always put themselves forward. Great businesses don't always shout about what they've achieved. Sometimes recognition starts because one person notices, and says: “You should know about them.”
That's where an ambassador of Birmingham Excellence Award can make a difference. Explore first; no email needed.
Who do you know that the world should know?
Maybe your role isn't to win the award.
Maybe it's to help us find the people who should.
I know people worth recognisingA founder building something remarkable?
A business quietly creating jobs?
A CEO leading meaningful change?
An innovator solving a real problem?
A team doing extraordinary work?
A business making a difference to its community?
Someone who should be judging?
Someone who should be speaking?
A company that could strengthen the awards as a partner?
A supplier whose capability deserves to be discovered?
How do you naturally connect with people?
Choose the one closest to you.
What could an ambassador do?
Discover
Help us find achievement that deserves recognition.
Spot businesses, people and teams whose stories should be considered.
Nominate
Put deserving people and businesses forward.
Sometimes all recognition needs is someone willing to make the first nomination.
Introduce
Connect people to the right opportunity.
Potential judges, speakers, partners, suppliers, sponsors, media, entrants and other ambassadors.
Connect
Help the awards reach relevant communities.
Industry groups, business networks, professional associations, regional and international communities.
Share
Help relevant stories travel.
Share opportunities and achievements with audiences where they genuinely belong.
Represent
Be a positive point of connection in your community or industry.
Depending on the role and programme requirements, discussed with the awards team.
Nobody is expected to do everything. Choose the parts that suit you.
What kind of ambassador could you be?
Six quick questions, about a minute. No email needed to look.
What best describes you?
Choose one.
Not every ambassador has the same role.
Roles are shaped with the awards team around what you know and how you like to help.
Business Ambassador
Connect businesses, founders and leaders.
Industry Ambassador
Bring knowledge and relationships within a sector.
Community Ambassador
Connect local or professional communities.
Regional Ambassador
Help identify achievement in a city, region or territory.
International Ambassador
Connect businesses and leaders across markets.
Entrepreneur Ambassador
Help discover founders and entrepreneurial stories.
Leadership Ambassador
Connect CEOs, directors and senior leaders.
Media & Content Ambassador
Help appropriate stories reach relevant audiences.
Relationships become more valuable when they open doors for others.
Help someone get noticed
Sometimes recognition starts with one introduction.
Someone you know may deserve an opportunity they would never put themselves forward for.
Give something back
Use your network for something positive.
Relationships become more valuable when they create opportunities for other people.
Strengthen your community
Help great people find each other.
Connect businesses, leaders, experts and communities that could benefit from knowing one another.
Discover remarkable people
The more people you connect, the more stories you discover.
You may meet entrepreneurs, leaders and businesses you might never otherwise have known.
Be part of something bigger
Help recognition travel beyond one room.
Awards celebrate achievement. Ambassadors can help find it.
Build meaningful relationships
Good introductions create better conversations.
Where relevant, there may be opportunities to build professional relationships across the wider community. Business outcomes are never guaranteed.
What does your network trust you for?
Not how many contacts you have, but why your relationships matter. This isn't an influencer programme: no follower counts, posting quotas or promo codes.
Where could your connections make a difference?
Nominees
“I know people or businesses deserving recognition.”
Judges
“I know experienced professionals who could contribute.”
Speakers
“I know people with stories or expertise worth sharing.”
Sponsors
“I know organisations that may value commercial association.”
Partners
“I know organisations that could create mutual value.”
Suppliers
“I know businesses that could strengthen the awards experience.”
Media
“I know journalists, publishers, broadcasters or creators.”
PR
“I know PR agencies and communications teams with great clients.”
Attendees
“I know business people who would value being in the room.”
Communities
“I can connect the awards with groups, networks or associations.”
I know someone who should...
Ambassadors connect people to opportunity.
Nominees
Awards
Judges
Expertise
Speakers
Ideas
Partners
Value
Media
Stories
Sponsors
Association
Suppliers
Capability
Attendees
The room
Communities
Connection
An ambassador's impact doesn't start or end on awards night.
Before
Discover.
During
Connect.
After
Amplify.
Beyond
Build the community.
Everything you need to make a good introduction.
Not a spam toolkit: the right page for the right person, one conversation at a time.
Exploring?
Register ambassador interest
Fast and low-friction. Anything you told the page above comes with it.
Ready for more?
Create my ambassador profile
Six short steps: your background, network, communities and how you'd like to contribute.
Trust & integrity
Connection should never compromise credibility.
Ambassadors help discover people and businesses. They never influence judging, scoring, finalist or winner selection.
An ambassador introducing a nominee gives that nominee no preferential treatment. Introducing a sponsor creates no judging influence.
No ambassador relationship overrides independent awards governance.
What ambassadors do
What they're never asked to do
The strongest ambassador behaviour is “I saw this and thought of you.”
What people ask before becoming an ambassador
Do I need a big following?+
No. We ask about trust and relevance, never follower counts. Five hundred relevant professional relationships matter more than half a million followers.
What am I committing to?+
Only the parts that suit you. Some ambassadors nominate, some make the occasional introduction, some connect a community. Nobody is expected to do everything.
Will you contact people I mention?+
No. You make introductions personally: share the link, or send the opportunity yourself. Telling us about someone never triggers a message to them.
Is there a commission or referral fee?+
Ambassadorship described here is community-based. If a commercial referral arrangement were ever offered, it would be separate, with its own written terms, and never the centre of the role.
Do ambassadors get recognition or event access?+
Nothing is promised on this page. Anything the programme offers depends on the role and programme requirements, and the awards team will tell you exactly what applies.
Can an ambassador influence who wins?+
Never. Ambassadors help discover people; independent judges decide results. Introducing a nominee, sponsor or partner gives them no preferential treatment.
What happens after I register?+
The awards team reviews what you told us and gets in touch personally to talk about the role that could suit you.
Ambassador, or another way to get involved?
Ambassadors discover and connect; creators make content; media report stories; judges assess. Someone can be more than one, and each has its own page.
Who came to mind while you were reading this?
Someone who deserves recognition.
Someone who would make a brilliant judge.
Someone with a story worth sharing.
A company that could become a valuable partner.
Don't lose the thought.
Someone in your network deserves to be discovered.
The entrepreneur who never talks about what they've achieved.
The CEO quietly transforming a company.
The expert who should be on a judging panel.
The founder whose story belongs on a stage.
The supplier everyone recommends.
You already know them.
Maybe all that's missing is the introduction.
I already know someone