The benchmark of excellence
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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Spa Hotel of the Year Award
For the hotel where guests leave more rested than they arrived
About this category
The Spa Hotel of the Year Award celebrates a hotel whose spa, treatments and wellbeing offer are central to an outstanding stay.
It rewards skilled therapists, thoughtful facilities and an experience that brings guests back.
Eligibility
Open to spa hotels, wellness retreats and hotels with a substantial spa, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the spa and wellbeing offer
- Guest satisfaction
- The training and skill of the team
- Facilities and commercial performance
Qualitative criteria
- Clarity of concept and offer
- Reputation with guests and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Guest satisfaction, reviews and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from guests or partners
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