The benchmark of excellence
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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
PR Professional of the Year Award
For the PR professional clients and journalists trust
About this category
The PR Professional of the Year Award recognises a PR, publicity or communications professional, at any level, whose work earned standout coverage and real results this year.
The judges look for creativity, persistence, strong media relationships and campaigns that made a measurable difference.
Eligibility
Open to PR, publicity and communications professionals, in-house, agency side or freelance, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the quality and reach of coverage
- Creativity of ideas
- Client or stakeholder feedback
- Results measured
Qualitative criteria
- What they set out to achieve, and why it mattered
- How they work with others
- What people say about them
Metrics
- Results delivered this year
- People or clients helped
- Recognition already received
Additional criteria
- Include examples of the work
- The results in figures where possible and a word from a client
- Colleague or mentee
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