The benchmark of excellence
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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
PR Manager of the Year Award
For the PR manager who turns stories into coverage that counts
About this category
The PR Manager of the Year Award celebrates a PR or communications manager who delivered campaigns, coverage and results that stood out this year.
It is for the person who manages the day to day, keeps journalists and stakeholders close and gets the story told well.
Eligibility
Open to PR and communications managers, in-house or agency side, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on campaigns delivered
- Coverage and its quality
- Stakeholder relationships
- Measurement of results and management of the team or accounts
Qualitative criteria
- What they set out to achieve, and why it mattered
- How they work with others
- What people say about them
Metrics
- Results delivered this year
- People or clients helped
- Recognition already received
Additional criteria
- Include examples of the work
- The results in figures where possible and a word from a client
- Colleague or mentee
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