The benchmark of excellence
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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
PR Leader of the Year Award
For the PR leader whose work shapes reputations and moves audiences
About this category
The PR Leader of the Year Award recognises a head of PR, agency leader or senior communicator whose leadership and campaigns made the biggest difference this year.
The judges look for strategic thinking, standout results for clients or their organisation, and a team that grew under their lead.
Eligibility
Open to senior PR and communications leaders, in-house or agency side, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the impact of campaigns led
- Reputation and media results
- Strategy and leadership of the team
- Ethical practice
Qualitative criteria
- What they set out to achieve, and why it mattered
- How they work with others
- What people say about them
Metrics
- Results delivered this year
- People or clients helped
- Recognition already received
Additional criteria
- Include examples of the work
- The results in figures where possible and a word from a client
- Colleague or mentee
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