The benchmark of excellence
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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
PR Assistant of the Year Award
For the PR assistant behind the coverage
About this category
The PR Assistant of the Year Award recognises a PR or communications assistant whose research, writing and media work helped stories land this year.
It is for the person who finds the angle, builds the media lists, chases the journalists and keeps every campaign on track.
Eligibility
Open to PR, press and communications assistants at any stage of their career, in-house, agency side or freelance, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the campaigns and coverage they contributed to
- Quality of writing and media relationships
- Initiative
- Feedback from managers and clients
Qualitative criteria
- What they set out to achieve, and why it mattered
- How they work with others
- What people say about them
Metrics
- Results delivered this year
- People or clients helped
- Recognition already received
Additional criteria
- Include examples of the work
- The results in figures where possible and a word from a client
- Colleague or mentee
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