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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Patisserie of the Year Award
For the patisserie where every piece is a work of art
About this category
The Patisserie of the Year Award recognises a patisserie whose pastries, cakes and desserts combine classic technique with flair.
The judges look for precision, flavour and presentation that keep customers coming back.
Eligibility
Open to patisseries and specialist pastry and cake businesses, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on technique and flavour
- Creativity and presentation
- Customer reviews and the growth of the business
Qualitative criteria
- Clarity of concept and offer
- Reputation with guests and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Guest satisfaction, reviews and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from guests or partners
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