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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Hospitality Excellence Awards

Business Excellence AwardsStandard

Hospitality Finance Provider of the Year Award

For the lender that backs hospitality when it counts

RecognisesCustomer serviceBusiness growth
RecognitionBusinessCommunityIndustry

About this category

The Hospitality Finance Provider of the Year Award recognises a lender, broker or funder whose hotel, restaurant, commercial or asset finance helps hospitality businesses open, grow and invest.

The judges look for sector understanding, fair terms and support beyond the deal.

Eligibility

Open to lenders, finance brokers and funders serving hospitality, based in or serving the region. Self-nominations and nominations made by others are both welcome.

Judging criteria

  • Entries are judged on finance provided and the outcomes for borrowers
  • Speed and fairness
  • Client feedback and retention among hospitality businesses
  • Service and reliability
  • Growth over the last year

Qualitative criteria

  • Clarity of offer and what sets it apart
  • Reputation with customers and partners
  • Culture and the team behind the business

Metrics

  • Revenue and growth
  • Customer satisfaction and retention
  • Jobs created or retained

Additional criteria

Include figures for the last one to two years, examples of standout work and testimonials from hospitality customers or partners.

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