The benchmark of excellence
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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Brewery of the Year Award
For the brewery pubs and bars are proud to pour
About this category
The Brewery of the Year Award recognises a brewery whose beers, brand and support for pubs and bars stand out.
The judges look for quality and consistency, creativity and a brewery that is a true partner to the trade.
Eligibility
Open to breweries and microbreweries of any size, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on beer quality and range
- Support for pub and bar customers
- Brand and growth
- Sustainability
Qualitative criteria
- Clarity of offer and what sets it apart
- Reputation with customers and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Customer satisfaction and retention
- Jobs created or retained
Additional criteria
Include figures for the last one to two years, examples of standout work and testimonials from hospitality customers or partners.
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