The benchmark of excellence
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The Birmingham Excellence Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Bakery of the Year Award
For the bakery worth getting up early for
About this category
The Bakery of the Year Award celebrates a bakery whose bread, cakes and bakes are made with real skill and care.
It rewards quality ingredients, craft and a bakery its customers would not be without.
Eligibility
Open to retail, artisan and café bakeries, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the quality and range of bakes
- Craft and ingredients
- Customer loyalty and reviews
- The growth of the business
Qualitative criteria
- Clarity of concept and offer
- Reputation with guests and partners
- Culture and the team behind the business
Metrics
- Revenue and growth
- Guest satisfaction, reviews and repeat business
- Jobs created or retained
Additional criteria
- Include figures for the last one to two years
- Examples of standout work and testimonials from guests or partners
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